Based on the users' reviews of the Zeiss Industrial Quality AR app, here are the pros and cons: **Pros:** 1. Precise and accurate measurements, highly impressed with the app's reliability. 2. Easy to use, intuitive interface makes it simple to navigate and learn. 3. Helpful customer support, responsive team resolves issues quickly and efficiently. **Cons:** 1. Limited compatibility with older devices, frustrating for those with outdated tech. 2. Some features require additional purchases, may be overpriced for users' needs. 3. Occasional glitches and connectivity issues, requiring restarting the app repeatedly.